The age of the high-street bookmakers being the chief place of action for punters is over, as the rise of betting apps has taken off over the last 10 years and now, all of the big name bookmakers are putting the majority of their resources into developing their online, mobile driven platforms.
From Betfair to Paddy Power, Ladbrokes, William Hill and Coral, all of the big name bookmakers now have fast, well-designed and comprehensive apps for the 21st century and short of becoming stagnant in terms of the future, the technology and companies driving betting apps for Android are only looking forward in terms of development.
Betting Apps in the 21st Century
On of the best in-app provisions nowadays is the “Cash-Out” function, which allows you to seamlessly follow your single or multiple bets in real time during live sport events, and provide you with the option to cash out on your bet before the end of an event and cash in on your profits.
An algorithm driven software, Cash-Out is often seen as poor value in relation to the potential earnings of a winning bet, but it is revolutionary in terms of triggered betting, a trading element and control over a bet during a football match or other live event. If you back Manchester United to win a match and they go 2-0 after 20 minutes, you can cash out and lock in your profits there and then to avoid the risk of a comeback.
Speed is the key to the majority of betting apps, the early renditions were terrible for crashing, moving slowly between markets and sections and when placing bets, the laggy feeling often left punters lacking in confidence when using an app to shell out their hard earned money on a bet this way.
But, the newest apps leave all of this in the past. Paddy Power latest update to their Sportsbook app is perhaps the best example of speed and efficiency, without skimping on style and options. The main page gives you instant access to your Betting History, Wallet etc, along with links and markets to all of the best and most popular live markets available right now. With a click or two, you can instantly browse markets and prices from the A-Z, or switch between the sportsbook app and Casino app, all whilst using the same account.
The security aspect of betting apps is obviously of utmost importance when processing such huge volumes of cash, but while the current security features of most apps are alongside best practice, the future of betting apps suggests that fingerprint technology and even eye-verification will soon be the norm.
So when you log in to place some bets, you no longer put in a username and password, but simple place a thumb or an index finger on a scanner and away you go. This will not only improve security of cash and data for customers, but will also increase the speed at which they access the app. It’s an exciting time for betting apps!