The title is wired, right? This is like another chicken and egg question. In my career, I have seen a lot of business owners who come up with the same doubt. Well after a lot of analysis finally I have got the answer…. Well well well… this is not a microblog so keep calm and read along!
The survey conducted by the Shopify says, over 50% of the traffic for the eCommerce companies come from the mobile phones. (more on this later)
Don’t cringe, This data is curated based on the stats of the eCommerce giants like Amazon, Flipkart. Move on to know more….
Mobile Apps Are The New Web!
Well, this is happening, and mobile apps are forming a new world of web or mWeb (mobile web 🙂 ). This surge is not merely the craze of using something new that has entered the market, and rather its utility is something that is making all the users use it.
- People are spending a lot of time browsing on the net.
- The internet has become the prime source of entertainment
- Mobile devices are the handiest way to stay connected
Hence, most of the time spend on these handheld devices is via mobile apps.
Mobile apps are eventually growing to be the cornerstone of digital media interaction. Moreover, this is not a fuss as we have data given by eMarketer that supports this statement. As per this report, Americans spent more time on digital media that also includes television than any other form of media. This fact is something that reaches us to the conclusion that digital world has engulfed us into its clutches.
Mobile Apps or mWeb
The flurry that happens to be one of the most in demand analytics provider conducted a survey in which they tracked 300,000 apps and had found that people spend an average of 2 hours and thirty minutes daily on their mobile devices, and this is something close to the data given by eMarketer that is 2:21 ratio. Now the most intriguing insight is that Flurry states that the 80% of the time spent on mobile devices is on Mobile apps, and the rest 20% is on a browser.
Mobile Apps Have taken The World!
The latest buzz in the marketing field is that the buzz of the mobile apps will soon dry off as people will rather prefer Google to direct them simply to websites that are performing services rather than wasting their data for downloading an app that will acquire memory space of their phone.
Further, there is also a ravishing future of voice command software that people are anticipating to bring the doom of mobile apps. There is no gainsaying that we are addicted to mobile as we are spending 80% of our time on them.
When it comes to mobile applications, I guess they are never going to fade as all the users want to have a very smooth user experience and users do get attracted to the ones that are useful and render a smooth user experience.
Moreover, now we can say that mobile apps are forming a whole new world of their own.
Now we have every fact that indicates that mobile apps have taken the world and claimed it as their own we must properly plan the development world. Thus, let us discuss how we move ahead to design a flawless mobile app.
Mobile: A whole new, different world
For those who are developing a mobile app need to understand that designing and developing something for mobile is drastically different from that of designing something for the web. The first and the foremost reason is the screen size. If you are thinking of making a website and then resizing the objects to deliver on mobile, then you are highly mistaken. Factors that come into play are screen size, the way this device accept inputs, a mobility of the devices, and several others.
These factors make the mobile app an entirely different level of user experience.
As per Techcrunch, it was stated that mobile users have very low tolerance for slow and low-performance apps and only 16 % of the users give a second chance to an app that do not perform well in the first go. A mobile user needs quick and easy designs, and if not provided they tend to abandon the mobile apps very quickly.
Moreover, giving input to the mobile device is quite time-consuming as compared to the desktop devices and these all things must be considered while designing your app. You also need to avoid the unnecessary elements from the design screen and focus on the ones that are paramount.
Mobile App For Marketing And Vice Versa
Though it’s hard to digest that how a mobile app be used as a tool for marketing, and it appears to be quite dramatic for everyone as it is something like when east meets west.
Yes, of course, mobile apps are related to the technical part and marketing is something related to the managerial roles.
In this case, I would like to put forth the idea that technological advancement will help you to portray that you have matched the pace with all the ongoing improvement. Mobile apps will help you to represent the advancing picture of your firm, and this will be added the advantage in your kitty.
However, it is recommended not just to start making an app for the heck of it.
We come across several success stories such Netflix who has increased their revenue share and has just got into number 9 when it comes to top grossing IOS apps.
But this does not mean that users are also waiting for your app to get published on the app store. To reap benefits of mobile apps, you need to put some efforts and apply some active monetization policy for your app.
The long and short!
The answer is very straightforward, as we know that mobile has expanded and thus to market your business you can rely on mobile apps, and apparently you need to trigger that via some marketing tactics.
Do not get confused and I am here to help you! Drop your queries in the comments below.